How to Book 10 Meetings with People You DON’T Know…Yet

Intro

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Do you have a lot of openings on your calendar and your top prospects are just out of reach?

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Well…you’re not alone.

The fact is, it’s hard to get a stranger’s attention. Even if you have the solution to all of their problems, you can’t get your foot in the door. 

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The average cold email open rate is ~20% and with an average 1-5% reply rate. 

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That means you’d need to send between 1,000 and 5,000 emails to get the chance to book a meeting. 

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This playbook is designed to help you double, or even triple, the average cold email response rate - that will have your top prospects begging for a meeting.  

Prerequisites 

In order to maximize replies, you’re going to need a few things before you get started. Here’s what you’ll need:

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1. A Lead List
2. Calendly Link (or some kind of meeting booking tool)
3. Commitment to send at least 10 videos per day to your lead list

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Watch this 01 min video below to learn more about each and why they’re a must have. 

Intro 

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• State the Problem: Getting quality meetings is difficult 
• Getting and keeping attention is the solution
• This playbook is designed to get and keep the attention of your key prospects to get you meetings you can count on. 

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Outreach Assets

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1. Leads Tracker Sheet
2. Video Script Swipe File
3. 1-1 Video Example 
4. Cold Outreach Email Templates 

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The Outreach Playbook

Step 1: Add Contacts to Leads Tracker Sheet 

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Video 1: Steps on how to add leads to spreadsheet 

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Leads Tracker Sheet: https://docs.google.com/spreadsheets/d/1ckLJWRuM0uh7VgRHe-I3DE0ATiCrS-wXTGBbnYdqBPQ/edit#gid=1618618761

Step 2: Record Your 1-1 Videos

• Record and Send 10 Videos a day
• How to edit the video and the landing page for maximum replies
• Protip - if/when you have a winning script, you can use personalized images to prompt a click with a more generic video. Expect a slight decrease in response rates. 

Step 3: Press Send

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Step 4: Update the Leads Tracker Sheet

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Video 2:

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• Record and Send 10 Videos a day.
• How to edit the video and the landing page for maximum replies 
• Update the Spreadsheet. 

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Manual Vs Automated 

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Video 2

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• Benefits of Manual Vs Automated 
• Recommend Manual first as it will help them test the message. 

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2. Manual (Part 1)

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Video:

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• Record and Send 10 Videos a day.
• How to edit the video and the landing page for maximum replies 
• Update the Spreadsheet. 
• 
  

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Video:

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Types of videos you can record. 

1. Screen 
2. Webcam
3. Screen + Webcam

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See this article for the step by step guide.

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Scripts: <Add Links to the scripts they can use>

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Manual Part 2

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Video:

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• Record Video and personalize it. 
• Create personalized Image 
• Send via Vumu Email sender.

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3. Automated

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This will only work if they have a large email list and they are using an ESP. 

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Note: We are launching an Automation feature this week. Once that's done, users would be able to fully automate within Vumu. 

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Video:

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• Record Video 
• Create Personalized Landing Page 
• Create Personalized Image 
• Use the image within ESP

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